Who is Souad Charifi
Souad Charifi Hadj is a licensed pharmacist (license no. 2676) and the founder of Biovardi, the integrative parapharmacy she opened in Marbella in 2012. A Pharmacy graduate from the University of Granada, she moved to Spain from Morocco in 1995 and today works at Biovardi's physical store in the Centro Plaza shopping centre (Nueva Andalucía, Marbella), where she leads product selection and advises the customers who visit or write to her.
Her professional path is tied to her personal story: a multiple sclerosis diagnosis at 23 and several serious illnesses in her family led her to study in depth the composition of the cosmetics and supplements we use every day, and to found a store where the selection would be made by a healthcare professional, not by marketing.
Additional training
In 2026, Souad completed 250 hours of training in Dermocosmetics and Supplementation with Postgradum. Her Postgradum Expert diploma was issued on 16 September 2026.
Areas of expertise
Cosmetic formulation and INCI analysis, certified natural and organic cosmetics, care of sensitive and redness-prone or rosacea-prone skin, appearance of dark spots and photoprotection, hair loss, skin and hair changes during perimenopause, and nutricosmetics.
How she selects Biovardi's products
Selection considers the complete formula, intended use and available information:
- Composition: reading the INCI and assessing available technical information.
- Actives and purpose: concentrations disclosed by the brand where available and relevant evidence, without guaranteeing individual results.
- Tolerance: attention to skin needs and the ingredients in each formula. Check the product page if you need to avoid a particular component.
- Verifiable certifications (organic, vegan or cruelty-free) where they exist, stated as such on each product page.
- Brand information: instructions, composition and verifiable product characteristics.
Content written or reviewed by Souad
Content on the Biovardi blog identifies its authorship. Only articles reviewed by Souad carry her review byline and pharmacist registration number. For example, visit the bakuchiol guide and check the attribution shown on each piece of content. Our editorial policy explains how content is written, reviewed and updated.
Personalised advice
You can ask her for advice free of charge through the advice form or the online skin analysis, or visit her at the Marbella store. She replies personally.
The information on this page and on the Biovardi blog is for educational purposes and does not replace consultation, diagnosis or treatment by a medical professional. For any health problem, see your doctor or pharmacist.