Who is Souad Charifi
Souad Charifi Hadj is a licensed pharmacist (license no. 2676) and the founder of Biovardi, the integrative parapharmacy she opened in Marbella in 2012. A Pharmacy graduate from the University of Granada, she moved to Spain from Morocco in 1995 and today works at Biovardi's physical store in the Centro Plaza shopping centre (Nueva Andalucía, Marbella), where she personally reviews every formula that enters the catalogue and advises the customers who visit or write to her.
Her professional path is tied to her personal story: a multiple sclerosis diagnosis at 23 and several serious illnesses in her family led her to study in depth the composition of the cosmetics and supplements we use every day, and to found a store where the selection would be made by a healthcare professional, not by marketing.
Areas of expertise
Cosmetic formulation and INCI analysis, certified natural and organic cosmetics, care of sensitive and redness-prone or rosacea-prone skin, appearance of dark spots and photoprotection, hair loss, skin and hair changes during perimenopause, and nutricosmetics.
How she selects Biovardi's products
Every product in the catalogue passes the same filter before going on sale:
- Full INCI reviewed, ingredient by ingredient, by a pharmacist.
- Actives with real backing: declared concentrations and documented efficacy, not label promises.
- Tolerance: priority to formulas suitable for sensitive skin, free from parabens, silicones and petroleum derivatives.
- Verifiable certifications (organic, vegan or cruelty-free) where they exist, stated as such on each product page.
- Direct contact with the brand: only what she would use herself or recommend to her own family makes it in.
Content written or reviewed by Souad
Souad reviews the health and cosmetics content on the Biovardi blog, signed with her pharmacist license number. Some examples: the bakuchiol guide and the skin-type routine guides. Our editorial policy explains how content is written, reviewed and updated.
Personalised advice
You can ask her for advice free of charge through the advice form or the online skin analysis, or visit her at the Marbella store. She replies personally.
The information on this page and on the Biovardi blog is for educational purposes and does not replace consultation, diagnosis or treatment by a medical professional. For any health problem, see your doctor or pharmacist.